Plenary Lecture

Holistic Business Intelligence Management

Professor Zeljko Panian
Faculty of Economics and Business
University of Zagreb
E-mail: zpanian@efzg.hr

Abstract: Holistic business intelligence management requires organizational culture, business processes, and technologies being designed and implemented with the goal of improving the strategic, operational, and tactical decision-making capabilities of a wide range of internal and external stakeholders. It is important to emphasize that BI encompasses not only technology capabilities but also information access, analysis, and decision-making processes. Nevertheless, in today's economy, the technology is a key enabling factor that allows organizations of all sizes to support these processes.
There are, in essence, two layers in this view of the BI management. The first layer includes the data warehousing platform, which consists of data warehouse generation or data integration and data warehouse management tools. This layer of technology enables organizations to track, collect, integrate, and manage data. The second layer is composed of query, reporting, analysis, and statistical tools and various business process and industry-specific analytic applications.
Although this view may seem imposing, organizations have many choices regarding how to acquire and deploy this technology. Some BI solutions prepackage all the necessary components, including data integration, data warehousing, and end user-facing tools or applications. Other solutions provide modularity whereby organizations can pick and choose components that make the most sense for their current needs. However, every solution must support a complete BI portfolio regarding types (customer intelligence, competitive intelligence, supply chain intelligence, business process intelligence, and management intelligence), styles (reporting, dimension analysis, ad hoc queries, data mining, scorecards, business dashboards) as well as methods of BI delivery (e.g., mobile or location-based intelligence). Unlike ERP projects, most BI projects are incremental because end-user needs change periodically. Thus a holistic and flexible BI system architecture that enables rapid prototyping and modular deployment of functionality is a key to the long-term success of any BI program management.

Brief Biography of the Speaker: Zeljko Panian is full professor of business informatics at The Faculty of Economics and Business, University of Zagreb, Croatia. He received his master degree in 1978 and Ph. D. in 1981 at the University of Zagreb. His scientific interests are primarily focused on Enterprise Information Systems, e-Business and Business Intelligence. He wrote 35 books and more than 190 scientific and professional papers, and lectured as a visiting professor at the People’s University of China at Beijing, Florida State University in Tellahassee (USA), University of Maribor (Slovenia) and University of Sarajevo and Mostar (Bosnia and Herzegovina), as well as nearly all universities in Croatia.
For several times, he delivered invited, keynote and plenary speeches at WSEAS and other international conferences and symposiums.

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