WSEAS Transactions on Business and Economics

Print ISSN: 1109-9526
E-ISSN: 2224-2899

Volume 16, 2019

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of WSEAS Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

Volume 16, 2019

Export Performance: The Role of Product Quality and Market Orientation

AUTHORS: Noor Hasmini AbdGhani, Nik Kamariah NikMat, Yaty Sulaiman

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ABSTRACT: Exporting among of importance mechanism entry for going international market. Positive export performance provides firms with opportunity to grow and enhance the dynamism in the domestic economy. Accordingly, many of the studies have be conducted to identify the strategy that determine the firm’s export success. In this study, two main strategy that are refer to product quality and market orientation is investigated in determine the export success. This study focused in Electric and Electronic context in Malaysia country. The findings showed that the role of product quality is important in influence the export performance. However, the market orientation is much stronger in influence the export performance. Hence, this study basically increased the knowledge regarding of the factors that affect the export success, especially in Electric and Electronic sector.

KEYWORDS: Export Performance, Product Quality, Market Orientation, SEM.


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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 16, 2019, Art. #25, pp. 215-225

Copyright Β© 2018 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0