Other Articles by Authors

Nur Afifah
Ilzar Daud

Authors and WSEAS

Nur Afifah
Ilzar Daud

WSEAS Transactions on Business and Economics

Print ISSN: 1109-9526
E-ISSN: 2224-2899

Volume 16, 2019

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of WSEAS Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

Volume 16, 2019

Market Orientation on Performance in Indonesian Service Company: The Mediating Role of Service Innovation

AUTHORS: Nur Afifah, Ilzar Daud

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ABSTRACT: Market orientation has an important role for organizations to create superior and sustainable performance and to generate innovative services. The present study aims to propose a conceptual model regarding the relationships between market orientation and performance of the Indonesian service company, known as local enterprises water services (LEWS), located in the west Kalimantan province, with innovative services as a mediating role. Purposive sampling method was used for data collection from 120 employees employed in several departments, including production, distribution, water loss control and costumer service. Data were further analyzed using structural equation modeling partial least square (SEMPLS). The model used in this study was confirmed by the collected data. Our findings suggested that market orientation positively affects service innovation and company performance.

KEYWORDS: - Market orientation, service innovation, company performance, company, organization, Indonesia


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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 16, 2019, Art. #20, pp. 171-177

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