WSEAS Transactions on Business and Economics


Print ISSN: 1109-9526
E-ISSN: 2224-2899

Volume 14, 2017

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of WSEAS Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

Volume 14, 2017


Case Study Analysis of Sustainable Supply Chain Redesign Linking with New Product Development

AUTHORS: Elmira Naghi Ganji, Satya Shah, Alec Coutroubis

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ABSTRACT: This research seeks to investigate the new product development (NPD) approaches and the supply chain redesign strategies as part of the sustainable development. A systematic approach of literature review will be undertaken in order for effective gathering a set of structured data to act as a basis for the further discussions. The case of Boeing Dreamliner provides with a qualitative research method in order for critical analysis of the main concepts of the research. According to the inclusive Dreamliner’s development programme and the risks and threats associated with supply chain redesign, this paper defines a comprehensive framework in order to minimise the potential failures and delays within the future aircraft development approaches. The paper studies the supply chain redesign of NPD programme within the aircraft industry; therefore, there is a need for other types of industries to be investigated due to their different features and necessities. The systematic review of Dreamliner case provides an opportunity for creating a well-defined framework addressing supply chain sustainability and NPD project management challenges. All the supply chain entities especially within aircraft industries would benefit from the paper results in order to receive the best advantages from NPD practices and global supply chain methods.

KEYWORDS: Sustainable Supply Chain, New Product Development (NPD), Boeing, Manufacturing, Supply Chain Management (SCM), Supply Chain Risk Management

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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 14, 2017, Art. #22, pp. 193-205


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