a06e2924-37e2-484e-b0b8-5489b36e69a020210316054722163wseamdt@crossref.orgMDT DepositWSEAS TRANSACTIONS ON COMPUTERS1109-275010.37394/23205http://wseas.org/wseas/cms.action?id=40262720202720201910.37394/23205.2020.19http://wseas.org/wseas/cms.action?id=23186Population-based Method for Optimizing Targeted Offers Problem in Direct Marketing CampaignsMoulay YoussefSmailiUniversity Ibn Tofail-National School of Applied Science-Kenitra, Laboratory: System of Engineering, Kenitra-MoroccoHanaaHachimiUniversity Ibn Tofail-National School of Applied Science-Kenitra, Laboratory: System of Engineering, Kenitra-Morocco, University Soultane Moulay Slimane – Beni MellalIn direct marketing campaigns, the optimization of targeted offers problem is a big business concern. The main goal is to maximize the company’s profit by reaching the right clients. 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