Plenary Lecture
A Data Driven Approach on the Importance of Film Tourism
Professor Luís M. Grilo
Co-authors: Hermínia Sol, João Pinto Coelho
Department of Mathematics and Physics
Polytechnic Institute of Tomar (PIT)
Portugal
E-mail: lgrilo@ipt.pt
Abstract: In Tourism and Marketing Management and also among the Behavioral Sciences, an interesting field of research is related to the measurement of the importance that the images perceived by the spectators have in their destination choices, with possible impacts on the local economy of these destinations. To evaluate this effect on viewers of the Tomar’s Film Society (a medium sized city in Portugal) a survey was conducted during a series of movie screenings. The applied questionnaire was developed in the Film Tourism subproject and some of the questions correspond to categorical variables (in nominal and ordinal scale). To characterize the random sample an exploratory data analysis was performed using sociodemographic variables. Nonparametric statistical tests were also applied to analyse the independence between the variable “gender” and variables “visiting a place by influence of a film” or “Destination-dream by strong influence of a film”. The decision was, not to reject the hypothesis of independence, therefore, there is no statistical evidence to consider a dependence between the combinations of these two variables. To assess the association between some variables, such as "education level" and "the average number of activities of Film Tourism" or between “professional situation” and “the impact of a movie in the tourism destination” the Spearman's correlation coefficient was used and the correlations obtained are statistically significant.
References
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Brief Biography of the Speaker: Luís Miguel Grilo (PhD in Mathematics and Statistics, University of Lisbon, 2006) is currently Adjunct Professor and Director of the Department of Mathematics and Physics of the Polytechnic Institute of Tomar (PIT), Portugal. Has been collaborating, as invited Professor, in some Portuguese Universities and also in some international projects, namely with the course of “Modelling and Simulation in Global Health and Neglected Tropical Diseases”, School of Human Evolution and Social Change of the Arizona State University, USA. As an integrated member of the Center for Mathematics and Applications of the Faculty of Sciences and Technology of the New University of Lisbon (CMA, FCT UNL), develops scientific research in Distributions Theory (exact and near-exact distributions of some statistics used in Multivariate Analysis) and Applied Statistics (with special interest in Engineering and Health). Currently is also a collaborating member of the Smart Cities Research Center of the PIT and in the Center for Innovation and Research in Business Sciences and Information Systems of the Polytechnic Institute of Porto, Portugal. Regularly publishes papers in international scientific journals and has made several presentations in national and international meetings of Statistics, namely as an Invited Speaker. At the moment, is Academic editor of some international journals and member of the board of CLAD (Portuguese Association of Classification and Data Analysis). As a member of Scientific and Organizing Committees, has participated in several national and international meetings of Mathematics and Statistics. In particular, in the PIT has been the Local Chair of some International Conferences and the Chair of the annual Workshop on Computational Data Analysis and Numerical Methods.