Plenary Lecture
Leading »Greenovate« Change
Assistant Professor Davorin Kralj
Faculty of Organization Studies
Novi trg 5, 8000 Novo mestor,Slovenia
E-mail: davorin.kralj@amis.net
Abstract: The growing importance of the environmental question has led many executives to modify their business policies. Sustainability is integrated into business strategy. It is not a separate discipline. The integration of “green” issues in the enterprise system thinking and in the process of strategy formation has significant environmental, social, financial, managerial and organizational implications for the corporate system, thus requiring firms to re-design their business philosophy and culture, value chain activities and processes. Integrated system approach integrates the requirements of sustainable green development and environmental excellence with all other business requirements. “Green” innovation in management and technologies and how they are applied are key to enabling corporate to create new business values while also benefiting stakeholders, people and the planet as whole. In recent years, enterprises have been upgrading their efforts towards sustainable acting from environmental prevention to integrated approaches that take into account product lifecycles and wider impacts.”Greenovate” helps to enable this evolution through a combination of “soft” non-technological (culture, habits, management and leadership approach) and “hard” technological changes that can yield substantial environmental improvements. The current economic crisis and climate change negotiations should be taken as a great opportunity to move towards leading “greenovate” change. The environmental challenge must be seen as a major source of managerial change.
Brief Biography of the Speaker: Dr. Davorin Kralj completed his undergraduate studies at the University of Maribor, Faculty of Chemistry and Chemical Engineering (1987) and post-graduate study at the University of Maribor- Faculty of Organizational Sciences, in the area of Integral Quality Management (1991) and also post-graduate master’ study program Management and Organization - MBA at Faculty for Economics and Business in Maribor (2008). In 2009 he holds a Ph.D. in the field of Chemistry and Chemical Engineering. In 2006 he started his second doctoral study program at the Faculty of Economics in Ljubljana. His main teaching and research areas include organizational sciences, environmental management and sustainable development. He has authored or co-authored various scientific papers and environmental patents. He has been awarded numerous certificates and awards. In 2008, have been distinguished with the silver award during the China Association of Inventions and IFIA International Federation of Inventors' Associations, the silver award during the International Jury of IENA 2008 and award of the Best Eco Inventor during the WIPO World Intellectual Property Organization.