AUTHORS: Cik Ku Haroswati Binti Che Ku Yahaya
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ABSTRACT: The research illustrates a view on the current trends in the telecommunication industry focusing on the matter of SMS technology. It targets and explains disruptive technology and also introduces disruptive technology in SMS. The methodology of this research is market trend analysis using data on volume of SMS sent and received through a mobile network and a survey that was conducted with questionnaires. The findings are SMS is predicted to become obsolete and be disrupted by OTT messaging application by the third quarter of the year 2020. This was implemented with linear regression prediction. By the survey a new trend of using SMS has emerged but users have certainly moved away from SMS and now prefer texting with OTT messaging applications.
KEYWORDS: Mobile Communication SMS OTT messaging application Mobile Internet Data linear regression prediction SPSS V.
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