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Nour Marwan Qtaishat



Authors and WSEAS

Nour Marwan Qtaishat


WSEAS Transactions on Business and Economics


Print ISSN: 1109-9526
E-ISSN: 2224-2899

Volume 18, 2021

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of WSEAS Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

Volume 18, 2021


The Effect of COVID-19 Pandemic on Consumer Online Purchasing Behavior

AUTHORS: Nour Marwan Qtaishat

DOI: 10.37394/23207.2021.18.82
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ABSTRACT: This study aimed to explore the impacts of COVID 19 pandemic on the consumer online purchasing behaviors in Jordan. A descriptive analytical approach was adopted. The population involves all the online consumers in Jordan who shopped online during the pandemic. The researcher passed the questionnaire forms to 200 students by email who were selected from three Jordanian universities that are located in Amman. Those students were selected randomly. All the forms were filled and retrieved. All the retrieved forms were analyzed statistically. The response rate is 100%. The questionnaire was developed by the researcher based on the literature that was reviewed. SPSS software was used. Means and standard deviations are calculated. The researcher concluded the COVID 19 pandemic has a moderate impact on consumer online purchasing behaviors in Jordan. That was concluded from the perspective of the students who are enrolled at Jordanian universities. The researcher found that there are differences between the respondents’ views which are attributed to gender for the favor of females. She recommends taking the recent purchasing trends into consideration when setting marketing plans by plan developers.

KEYWORDS: COVID-19 pandemic, consumer, purchasing behavior, Jordanian universities.

WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 18, 2021, Art. #82, pp. 865-874


Copyright Β© 2021 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0