1f8d9728-4ecd-477e-8290-4e19536f3bdf20210210102415233wseamdt@crossref.orgMDT DepositWSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS1109-952610.37394/23207http://wseas.org/wseas/cms.action?id=4016211202021120201710.37394/23207.2020.17http://wseas.org/wseas/cms.action?id=23182Research on Factors Affecting to Customers’ Intention to Online Shopping: Empirical Evidence in Vietnam Emerging EconomyToanDuc LeGraduate School of Duy Tan University, Danang City, VIETNAMPhuHuu NguyenGraduate School of Duy Tan University, Danang City, VIETNAMTamQuang NguyenDuy Tan University, Danang City, VIETNAMThuyênNgoc NguyenDuy Tan University, Danang City, VIETNAMManQuang LeFaculty of Accounting, University of Finance - Marketing, Ho Chi Minh City, VIETNAMThe aim of study is to research the factors affecting customers’ intention to online shopping in Vietnam emerging economy. The study integrates TAM and TPB in that it added the reliability- law factor as a formative factor. 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