AUTHORS: Noor Hasmini AbdGhani, Nik Kamariah NikMat, Yaty Sulaiman

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ABSTRACT: Exporting among of importance mechanism entry for going international market. Positive export performance provides firms with opportunity to grow and enhance the dynamism in the domestic economy. Accordingly, many of the studies have be conducted to identify the strategy that determine the firm’s export success. In this study, two main strategy that are refer to product quality and market orientation is investigated in determine the export success. This study focused in Electric and Electronic context in Malaysia country. The findings showed that the role of product quality is important in influence the export performance. However, the market orientation is much stronger in influence the export performance. Hence, this study basically increased the knowledge regarding of the factors that affect the export success, especially in Electric and Electronic sector.

KEYWORDS: Export Performance, Product Quality, Market Orientation, SEM.

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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 16, 2019, Art. #25, pp. 215-225


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