AUTHORS: Herman Karamoy

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ABSTRACT: This is an explanatory research, which is done through laboratory experiment, to explain the casual relationship of variables. To analyze investors reaction toward the news, this research utilized the General Linear Model (GLM) Repeated Measure ANOVA within-subject and Compare Mean Paired-Samples t-test. The results indicated that there is the different of investor reaction between persistent bad news and persistent good, short-term bad news and good news. Investors tend to use prior common stock price information to predict current common stock price and tend to hold common stock loss-position also to realize (sell) gainposition common stocks, or the disposition effect exists.

KEYWORDS: - Investor reaction, stock price, news, term.

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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 15, 2018, Art. #30, pp. 311-320


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