AUTHORS: Chun-Chu Liu, Jen-Shou Kao

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ABSTRACT: Questionnaire investigation method was used in this study to explore if there was any difference among accommodation motivation, service quality, satisfaction of tourists for Bed and Breakfast at Kenting, Taiwan, and to explore the affecting relationship among Stay Motivation, service quality, and satisfaction of B&B tourists. The research results found that: B&B tourists were mainly female, the youth between the ages of 21 to 40, single, self-employment sector and service industry appeared the highest, tourist mainly came from the northern Taiwan, and the range of the price that consumers are willing to pay for the B&B was from NT$1001 to NT$2000. The tourist characteristics of visiting and lodging at Kenting was clearly shown so that we suggested to offer the suitable lodging plan or package detail to such population to meet the requirement of tourists

KEYWORDS: Bed And Breakfasts, Lodging Motivation, Service Quality, Kenting

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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 15, 2018, Art. #17, pp. 171-179


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