AUTHORS: Éva Pintér

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ABSTRACT: The paper analyses the process of reintegration financial services - named bancassurance - according to the qualitative and quantitative analysis of Hungarian banking system. New tendencies such globalization, integration, disintermediation and deregulation give the basis for the development of banking industry. The convergence of banks and insurance companies varies country by country because of the social reforms, the supervisory influence, the regulatory background and other factors. The continuous changes of the institutional, economic and demographic conditions, the intensifying competition, or the entrance of non-business line related competitors could indicate the saturation of the markets. The emergence of new markets is due to the growth of prosperity, the innovation and technological development of services. Based on the qualitative and quantitative analysis of the Hungarian banking system, it can be concluded that in Hungary the inhibition of bancassurance is the mostly unchanged regulatory environment.

KEYWORDS: service innovation, financial convergence, bancassurance, reintegration, performance analysis

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WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 14, 2017, Art. #14, pp. 129-140


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