AUTHORS: Kai-Wen Cheng

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ABSTRACT: With the advancement of technology, the e-learning market has grown rapidly. E-learning courses, no matter offered through distance learning, online learning or other modes of learning, have also advanced with the times. The government, schools, and corporate organizations have an increasingly higher demand for high-quality e-learning courses. MOOCs which stands for massive online open courses was first introduced in 2008. In the learning model of MOOCs, thousands and even tens of thousands of learners are allowed to directly enrol in and take an online course. Compared with the conventional classroom learning model, MOOCs has enormous potential for educational applications. Despite the global popularity that MOOCs has gained since 2012, a number of recent scholars have voiced their concerns about MOOCs, especially over the low course completion rate and lack of learning portfolios. A Harvard University Professor, Robert Lue, has stated straightforwardly that we are now in the post-MOOCs era. The objective of this research is to develop a SPOC model for accounting education in order to further improve the learning effectiveness of MOOCs for learners.

KEYWORDS: E-learning, MOOCs, Business Education

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