Abstract: A Product-Service System (PSS) is a new business proposition for functional goods competing on the traditional Product-Oriented (PO) markets. Hence a PSS proposition on an existing PO market is a perturbation that can be or not successful, depending on some factors, and leading to a new equilibrium state. Many Authors report reasonable success factors: higher profits over the entire life-cycle, diminished environmental burden, and localisation of required services, toward a more sustainable production consumption paradigm. What are, however, the main parameters and variables influencing the successful adoption of a PSS on an existing traditional PO market? Organisations undergoing fundamental PSS strategy are, indeed, concerned about change and inertia key processes, which despite market equilibrium theory and because of negative feedback loop could undermine economical return of their PSS value proposition. What could end-users gain in adopting a Product-Service approach? In this lecture it is proposed a qualitative analysis in order to improve the knowledge on main factors influencing success of a PSS proposition under a set of given and justified assumptions and showing current limitations in its adoption.

Brief Biography of the Speaker:
Flavio Tonelli is Assistant Professor of Industrial Production Systems and Operations Management at Genoa University, Industrial Engineering Faculty and has written and published over 80 articles, some of them in academic journals of Engineering, Economics, and Management Science. Main research fields are lean manufacturing and supply chain management including logistics, layout, forecasting, inventory, master planning, scheduling, industrial cost management, performance management, enterprise information systems (ERP, SCM, APS, MES).
Other interests range on analysis, modeling and design of complex socio-technical systems from the sustainability point of view.
He is a member of the Italian Society for Industrial Plant Design (ANIMP), EUROMA, Supply Chain Council (SCC), American Production and Inventory Control Society (APICS), and he is a Chartered Engineer.
Tonelli's professional experience includes analysis of Enterprise Information Systems for production planning and control and performance measurement, and consulting engagements in manufacturing and lean production initiatives in discrete manufacturing industries such as: industrial equipment manufacturers, motorcycles, aircrafts, textile, and fashion.