Abstract: In a long term, business intelligence (BI) tends to become multi-prone and pervasive. One of the emerging forms of BI is Location-based Intelligence or, simply, Location Intelligence (LI).
According to Webster’s dictionary, intelligence is “the ability to learn or understand, or the ability to apply knowledge to manipulate one’s environment“. On other hand, more than 80% of all data maintained by businesses and organizations around the world has a location component. Spatial information, commonly known as “location”, relates to involving, or having the nature of where. Although spatial is not constrained to a geographic location, most common business uses of spatial information deal with how spatial information is tied to a location on the Earth.
Combining the terms intelligence and location alludes to how you achieve an understanding of the spatial aspect of information and apply it to achieve a significant competitive advantage.
Using economics, demographics, physical geography and other data pertaining to location, location intelligence helps detect patterns, risks, and opportunities often difficult to see in basic types of analysis, e.g. spreadsheet analysis.
It will be discussed how LI can be used by businesses and enterprises to improve their performance and gain competitive advantage in some important areas of contemporary business, like marketing, retail, financial services, insurance, logistics, public sector and even e-commerce e-business, which are commonly considered to be geographically independent.

Brief Biography of the Speaker:
Zeljko Panian is full professor of business informatics at The Faculty of Economics and Business, University of Zagreb, Croatia. He received his master degree in 1978 and Ph. D. in 1981 at the University of Zagreb. His scientific interests are primarily focused on Enterprise Information Systems, e-Business and Business Intelligence.
He wrote 32 books and more than 150 scientific and professional papers, and lectured as a visiting professor at the People’s University of China at Beijing, Florida State University in Tellahassee (USA), University of Maribor (Slovenia) and University of Sarajevo and Mostar (Bosnia and Herzegovina), as well as nearly all universities in Croatia.
For several times, he delivered invited, keynote and plenary speeches at WSEAS and other international conferences and symposiums.